WALL-E
While I was a Senior Copywriter at Scentsy—a global home fragrance brand—I worked on the WALL-E licensed product campaign developed via Scentsy's partnership with Disney/Pixar. I'm a die-hard WALL-E fan so I was especially excited about this one. All copy was reviewed and approved by Pixar's marketing and legal teams.
Copy:
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Set your sights on home
Explore new products inspired by Disney and Pixar's WALL-E
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Earth is calling
Copy:
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Computer, define "friend." This hand-painted, replica-like warmer reminds us that real treasure is found in the most unlikely places and that home is worth fighting for. Special details include a wax dish shaped like one of WALL-E's compacted garbage cubes, along with an image of the Plant in the Boot on the dish itself. Plus, each warmer comes with a free wax bar in our exclusive WALL-E: Classified fragrance.
Copy:
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Directive? To be your best friend forever. The Eve – Scentsy Buddy captures this courageous robot in adorable detail, including a shiny, robotic-like finish that's easier to wipe clean and a zippered pouch that mirrors her storage compartment. Each Eve – Scentsy Buddy includes a preselected Scent Pak in our WALL-E: Classified fragrance. Please note that this Buddy does not stand upright on its own.
Copy (fragrance description only):
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Like a seedling reaching for the sun, this Earth-inspired blend of crisp apple, watery cucumber and dewy greens will have you celebrating the power of new life.