HARRY POTTER
I worked on a couple Harry Potter campaigns while I was a Senior Copywriter at Scentsy—a global home fragrance brand—in support of their licensing partnership with Warner Bros. Here are a few of the assets from those assorted campaigns, all of which were reviewed and approved by WB's marketing and legal teams.
Copy:
​
Witches, wizards and Muggles gather 'round. Our Hogwarts – Scentsy Warmer pays stunning tribute to the school of witchcraft and wizardry with a sweeping, wraparound design that mesmerizes from every angle. And while it's impressive from afar, the details are what truly cast the spell:
​
Metallic paint and a dry-brush effect create an antique look with incredible, shadow-like depth.
​
A soft glow illuminates the stars in the sky as well as the "inside" of the castle — so the lights appear to be on.
​
A fired-on Hedwig decal is set against the moon.
​
The warmer dish is decorated with an image of a Hogwarts invitation letter, complete with red "wax seal."
​
​
This is the Harry Potter spread from the 2022 Harvest Brochure, which was seen and shopped by millions of customers around the world.
(Most of the) copy:
​
Like magic
Enchant your autumn décor with products and fragrances inspired by Harry Potter and the Wizarding World.
​
Wizarding World: Harry Potter – Scentsy Bar
Sparking citrus and green apple illuminate mahogany woods, while vanilla and a touch of amber add warmth and charm
​
​
Hufflepuff: Just and Loyal – Scentsy Bar
The Great Hall beckons with sweet and steadfast notes of golden apple, whipped vanilla almond and cinnamon sugar.
​
​
Gryffindor: Bravery and Determination – Scentsy Bar
Race through daring smoky woods, while amber and a touch of dapper cinnamon leaf bring warmth to your journey.
​
Ravenclaw: Wit and Wisdom – Scentsy Bar
A clever concoction of suede and sandalwood is mellowed handsomely by a ribbon of smooth vanilla.
​
Slytherin: Cunning and Ambition – Scentsy Bar
Forest woods hide dark secrets in fresh oak moss and a sweetly sinister layer of deep blackberry.
Copy:
Snuggle up to your own Snowy Owl! Our Hedwig – Scensty Buddy will stay loyally by your side, and even comes with a special delivery — a Hogwarts acceptance letter just for you. Each Buddy includes the Scent Pak of your choice. Letter is removable.