Licensed Brand Campaigns
& Product Storytelling
Developed campaign messaging, product storytelling, fragrance copy, and catalog content for licensed brands including Disney, Pixar, Lucasfilm, Warner Bros., and Harry Potter. Each property required a distinct voice while maintaining brand standards and fan expectations.
The examples below highlight work spanning campaign development, product descriptions, and franchise storytelling across multiple licensed properties.
WALL-E
Challenge
Translate the heart, optimism, and environmental themes of Disney and Pixar's WALL-E into a cohesive product collection while maintaining brand standards.
Role: Product Storytelling • Product Descriptions • Campaign Messaging • Licensed Brand Marketing
Campaign Messaging
Selected Copy
Set your sights on home
Explore new products inspired by Disney and Pixar's WALL-E
Earth is calling
Product Storytelling
Selected Copy
Computer, define "friend." This hand-painted, replica-like warmer reminds us that real treasure is found in the most unlikely places and that home is worth fighting for. Special details include a wax dish shaped like one of WALL-E's compacted garbage cubes, along with an image of the Plant in the Boot on the dish itself. Plus, each warmer comes with a free wax bar in our exclusive WALL-E: Classified fragrance.
Fragrance Storytelling
Selected Copy
Like a seedling reaching for the sun, this Earth-inspired blend of crisp apple, watery cucumber and dewy greens will have you celebrating the power of new life.
THE MANDALORIAN
Challenge
Capture the adventurous spirit of The Mandalorian while creating products that appeal to both dedicated Star Wars fans and collectors.
Role: Product Storytelling • Product Descriptions • Campaign Messaging • Licensed Brand Marketing
Product Storytelling
Selected Copy
Wherever you go, he goes. From his battle skills to his absolute loyalty, there's nothing quite like having a bounty hunter for a best friend. And The Mandalorian – Scentsy Buddy has the details just right, from his detailed "armor," to his belt, bandolier and boots. Each Buddy comes with a preselected Scent Pak in our The Mandalorian: Air of Adventure fragrance.
Fragrance Storytelling
Selected Copy
Silver mint, like Mandalorian armor, surrounds crisp bergamot and earthy-sweet geranium, while a touch of eucalyptus and bright orange zest hint at the adventures ahead.
HARRY POTTER
Challenge
Capture the nostalgia, wonder, and emotional connection fans have with the Wizarding World.
Role: Product Storytelling • Product Descriptions • Campaign Messaging • Licensed Brand Marketing
Product Storytelling
Selected Copy
Witches, wizards and Muggles gather 'round. Our Hogwarts – Scentsy Warmer pays stunning tribute to the school of witchcraft and wizardry with a sweeping, wraparound design that mesmerizes from every angle. And while it's impressive from afar, the details are what truly cast the spell:
Metallic paint and a dry-brush effect create an antique look with incredible, shadow-like depth.
A soft glow illuminates the stars in the sky as well as the "inside" of the castle — so the lights appear to be on.
A fired-on Hedwig decal is set against the moon.
The warmer dish is decorated with an image of a Hogwarts invitation letter, complete with red "wax seal."
Campaign Messaging & Merchandising
Selected Copy
Like magic
Enchant your autumn décor with products and fragrances inspired by Harry Potter and the Wizarding World.
Gryffindor: Bravery and Determination – Scentsy Bar
Race through daring smoky woods, while amber and a touch of dapper cinnamon leaf bring warmth to your journey.