Harry Potter x Scentsy Campaign Concepts
Developed two campaign concepts for the Scentsy Hogwarts Warmer, designed to engage Harry Potter fans through nostalgia and collectible appeal. The creative approach tapped into the emotional connection fans have to the Wizarding World, positioning the warmer as an immersive piece of storytelling brought to life through light, atmosphere, and carefully crafted details.
01
Welcome to the Wizarding World
Insight
Fans don't just want merchandise. They want to step back into the world of Hogwarts and experience a little of its magic at home.
Execution
This concept positions the warmer as an immersive piece of storytelling, inviting fans to reconnect with the magic, wonder, and nostalgia of the Wizarding World at home.
Sample Ad Copy
Step into the Wizarding World with the Scentsy Hogwarts Warmer, a glowing tribute to the castle that brings its magic to life in your home. Illuminated windows, a softly lit skyline, and iconic details like Hedwig in flight and the Hogwarts letter dish create an immersive atmosphere inspired by the beloved story.
Role
Creative Strategy • Concept Development • Copywriting • Creative Direction
02
Every Detail Casts a Spell
Insight
For dedicated fans, it's the little details that bring the magic to life. Thoughtful design choices can transform a product from simple merchandise into something worth displaying, collecting, and talking about.
Execution
This concept highlights the craftsmanship and storytelling behind every design element, positioning the warmer as a collectible piece worthy of display, conversation, and fandom.
Sample Ad Copy
The Scentsy Hogwarts Warmer is a finely detailed tribute to the Wizarding World, featuring a sweeping castle design brought to life through metallic textures, illuminated windows, and carefully crafted storytelling elements. From Hedwig silhouetted against the moon to the Hogwarts letter dish, every detail is designed to capture the feeling of magic made real.
Role
Creative Strategy • Concept Development • Copywriting • Creative Direction
