Buy More, Save More Campaign Concepts
Developed two campaign concepts for a tiered savings promotion designed to drive in-store traffic and increase purchase size. The creative approach positioned the offer as an opportunity to create a more complete space while encouraging customers to move forward with larger purchases they may have otherwise postponed.
01
Build the Room
Insight
Customers are more likely to expand a purchase when they can envision a complete, coordinated space rather than a collection of individual pieces—especially when incremental savings reinforce that behavior.
Execution
This concept encourages customers to think beyond individual pieces by visualizing a complete, coordinated space. The messaging reinforces the value of furnishing an entire room while maximizing tiered savings.
Sample Ad Copy
At Scandinavian Designs, the more you bring home, the more your space comes together. In-store only: save $200 for every $1,000 spent on furniture for every room in your home. Find a showroom near you at ScandinavianDesigns.com.
Role
Creative Strategy • Concept Development • Copywriting • Creative Direction
02
Stop Dreaming. Start Living.
Insight
Many customers delay larger furniture purchases, waiting for the right time or budget. A compelling offer can provide the confidence needed to move forward.
Execution
This concept reframes the promotion as an opportunity to act, encouraging customers to move from inspiration to ownership. The messaging positions the savings event as the moment to create the home they've been envisioning.
Sample Ad Copy
At Scandinavian Designs, the space you’ve been imagining is closer than you think. In-store only: save $200 for every $1,000 spent as you build your space. Find a showroom near you at ScandinavianDesigns.com.
Role
Creative Strategy • Concept Development • Copywriting • Creative Direction